Product Technical Marketing
Consulting for:
Cybersecurity | App Security | Edge Computing | Cloud | Developer Tools & Platforms
Why You Need Me
The intersection of product, sales and customer needs is complicated. If you are cannot communicate your value proposition to your customer personas, the competition will have your lunch.
Experienced, knowledgeable product marketing resources who can deliver fast are in short supply.
I deliver!
Some of My Clients
Services
Advice & Consulting
Product-Market Fit Analysis
Competitive Analysis
Product Introduction Planning
Product Messaging
Your Customer’s Problem
Pain Points & Solution
Differentiation & Benefits
Product Marketing Content
Blogs & White Papers
Solution Briefs
Web Copy & Video Scripts
Sales Enablement
Go-to-Market Execution
Sales Collateral & Presentations
Battle Cards
Workshops
Product Positioning
Marketing Content Strategy
Sales Presentations & Pitches
Marketing Audit
Comprehensive Review
Execution = Plan?
Recommendations
Who Am I?
My name is Robert Berlin and my career spans 35+ years in product marketing and product management with cybersecurity, networking, cloud, and SaaS companies. As a recognized expert in product marketing strategy and content creation, I have led marketing departments in start-ups and large enterprises, including Cisco Systems, Dell-EMC and Akamai Technologies. As Director of Cyber Security Product Management and Product Marketing at Cisco, I helped grow their security business to over one billion dollars. I later expanded Cisco’s consumer business to Europe and Asia-Pacific. Recently, I was the Head of Marketing for Soha Systems, acquired by Akamai Technologies in 2016 and Vice-President of Rafay Systems, a Kubernetes management company. I now lead this consultancy providing strategy, content, and other marketing services to B2B and B2C companies.