Product Technical Marketing

Consulting for:
Cybersecurity     |     App Security     |     Edge Computing     |     Cloud     |      Developer Tools & Platforms

Why You Need Me

The intersection of product, sales and customer needs is complicated. If you cannot communicate your value to your customer personas, the competition will have your lunch.

Experienced, knowledgeable product marketing resources who can deliver fast are in short supply.

I deliver!

Some of My Clients

Services

Advice & Consulting

Product-Market Fit Analysis
Competitive Analysis
Product Introduction Planning

Product Messaging

Your Customer’s Problem
Pain Points & Solution
Differentiation & Benefits

Product Marketing Content

Blogs & White Papers
Solution Briefs
Web Copy & Video Scripts

Sales Enablement

Go-to-Market Execution
Sales Collateral & Presentations
Battle Cards 

Workshops

Product Positioning
Marketing Content Strategy
Sales Presentations & Pitches

Marketing Audit

Comprehensive Review
Execution = Plan?
Recommendations

Who Am I?

My name is Robert Berlin, and my career spans 35+ years in product marketing and product management with cybersecurity, networking, cloud, and SaaS companies. As a recognized expert in product marketing strategy and content creation, I have led marketing departments in start-ups and large enterprises, including Cisco Systems, Dell-EMC and Akamai Technologies. As Director of Cyber Security Product Management and Product Marketing at Cisco, I helped grow their security business to over one billion dollars. I later expanded Cisco’s consumer business to Europe and Asia-Pacific. Recently, I was the Head of Marketing for Soha Systems, acquired by Akamai Technologies in 2016 and Vice-President of Rafay Systems, a Platform Engineering and Kubernetes Management company. I now lead this consultancy providing strategy, content, and other marketing services to B2B and B2C companies.

robert@technicalprodmarketing.com